Job Summary

The Director, US Omnichannel Marketing Analytics Lead provides analytics leadership on behalf of the US Oncology Business Division to support the US Omnichannel strategy. This role defines the omnichannel analytics vision and roadmap, oversees campaign measurement, customer engagement insights, consistent reporting, and ROI assessment across channels. The Director partners with Marketing, IT, Commercial Analytics, and external vendors to translate business needs into actionable insights and ensure analytics are effectively leveraged to optimize marketing performance. This role leads through cross-functional influence to ensure analytics are consistently applied to optimize marketing performance.

Responsibilities

Strategy and Vision
Own and drive the strategy and execution of omnichannel marketing analytics and reporting capabilities across US Omnichannel
Collaborate closely with the Technology and Data teams to define and prioritize technology and data enablement requirements that support the analytics vision and business objectives
Develop standardized reporting KPIs and metrics to track the effectiveness of omnichannel engagement
Drive integration of omnichannel dynamics with broader analytics activities

Analytics and Measurement
Lead the consolidation of analytics and reporting needs for Omnichannel marketing. Develop a robust, modular, and extensible reporting framework to minimize redundant work, streamline ad hoc requests, and ensure consistent data views for all stakeholders.
Design, develop, and implement measurement and optimization frameworks for all Paid, Owned, and Earned media channels (HCP and DTC)
Drive the operationalization of actionable insights by integrating outputs from diverse analytics and reporting initiatives. Ensure these insights are effectively communicated and leveraged to advance Omnichannel business outcomes and support data-driven decision-making.
Manage and communicate reporting / measurement results consistently through appropriate forums
Manage strategic tagging of campaign content to align with ongoing reporting and measurement plans
Define campaign analytics, A/B testing, and deep-dive analyses to assess omnichannel marketing effectiveness and ROI
Oversee and guide real-time analytics using AI/ML (in-flight optimization), ensuring teams and partners deliver actionable insights aligned to omnichannel objectives.
Lead development and execution of patient-journey based alerts programs integrated with omnichannel initiatives

Analytics Systems and Tools
Inform the adoption of scalable analytics systems, partnering closely with IT / DX, Commercial Analytics, and Data teams to ensure solutions meet business needs
Ensures analytics platforms and tools leverage advanced analytics techniques and meets the needs of the US Omnichannel objectives
Collaborate with IT / DX and Data teams to ensure analytics infrastructure meets security, compliance, and performance standards.
Coordinate input from vendor partners and ensure deliverables are met

Qualifications

Education Qualifications
Bachelor’s degree in Mathematics, Statistics, Computer Science, Engineering, Analytics, Business, or other technical degree required.

Master of Science or MBA Advanced degree in a quantitative subject (e.g., Statistics, Analytics, Econometrics, Mathematics) preferred

Experience Qualifications
10 or More Years experience with at least 5 years in business data analytics, information management, business intelligence, and reporting within the pharmaceutical or healthcare industry.  Experience working within the US Pharma industry, supporting centralized data and reporting strategies for specialty products required 
Minimum of 3 years of experience in pharmaceutical or healthcare industries preferred; retail, CPG, or financial experience considered if demonstrating success in digital and data-focused insights and analytics required


Travel Requirements
Ability to travel up to 20% of the time. Strategic planning meetings, task force meetings, and training initiatives