At Daiichi Sankyo, we are united by a single purpose, to improve lives around the world through innovative medicines. With a legacy of innovation since 1899, a presence in more than 30 countries, and more than 19,000 employees, we are advancing breakthrough therapies in oncology, cardiovascular disease, rare diseases, and immune disorders. Guided by our 2030 vision to "be an innovative global healthcare company contributing to the sustainable development of society", we are shaping a healthier, more hopeful future for patients, their families, and society.
Purpose of the function
Roles and Responsibilities
1. Develop and Implement Marketing Strategies:Create comprehensive marketing plans that align with the overall brand strategy and/or our alliance brand strategy, taking into consideration market dynamics, competitive landscape and customer insights.Define target market segments, positioning and messaging for our oncology portfolio.Collaborate with the medical team to ensure that scientific data is effectively translated into promotional materials and educational resources.
2. Launch and Lifecycle Management:Lead the successful launch of new oncology products, overseeing all pre-launch activities, market preparation, and post launch follow-ups.Monitor product performance throughout its lifecycle and identify opportunities for growth, repositioning or enhancements.
3. Market Research and Analysis:Work with our Business Insights Manager and to conduct market research to gain insights into customers’ needs, preferences, and behaviours and translate these insights into strategy.Utilize market research to identify emerging trends, competitive threats and potential opportunities in the Oncology space.
4. Cross Functional Collaboration:Coordinate the launch readiness process, including tool development, implementation, training and support of the cross-functional team and our alliance partner.Design, develop and maintain launch readiness dashboards and be responsible for aligning cross-functional team on launch readiness KPIs to aid/inform brand planning team in planning and performance execution.Ensure full alignment of all relevant stakeholders across DS, alliance counterpart and external partners on defined milestones and deliverables.Connect with regional and global teams to share and/or cascade guidance and best practices.
5. KOL and Stakeholder Engagement:Develop and maintain strong relationships with key opinion leaders, healthcare professionals and patient advocacy groups to gain their support and endorsement of our Oncology brands.
6. Budget Management:Manage the marketing budget effectively, ensuring resource allocation is aligned with strategic priorities and delivering measurable results.Manage annual brand and budget planning cycles.
7. Compliance and Regulatory:Manage the internal legal, compliance and medical review and approval of new materials.Ensure all marketing activities and materials are compliant with local regulations, guidelines and company and alliance policies.
8. Digital Marketing and Multichannel Strategies:Stay up to date with the latest digital marketing treads and incorporate innovative multichannel strategies to reach target audiences effectively.Create customer engagement platforms and initiatives to drive product preference and usage via non-traditional sales and marketing tactics.Develop multi-channel push and pull strategies to increase value add programs and reach objective of new launches.Oversee the development of digital marketing campaigns, including social media, email marketing and online advertising.
9. Key Conference and Event participation:Represent the company at industry conferences, symposiums and key events to enhance corporate and brand visibility and networking opportunities.
Education & Experience
Skills and additional Requirements
• Solid understanding of the oncology treatment landscape, including key competitors and market trends, particularly in areas of breast, lung and hematological cancers. Experience in developing digital and Multichannel strategies and implementing solutions.
• Ability to communicate, collaborate effectively and push things through / across a matrix organization.
• Strong accountability with demonstrated ability to work in teams, ideally in a cross-functional environment, as well as autonomously without constant monitoring.
• Excellent project management capabilities and presentation skills.
• Fluency in Greek language is a prerequisite.
• Thorough knowledge of the Greek pharmaceutical landscape is required.
• Innovation mindset & technology experience preferred.
• Analytical mindset and data-driven problem solver with the initiative to pro-actively identify improvement opportunities
• Flexible to changing priorities in a fast moving environment with little structure• Hands-on mentality
• A passion for improving patient outcomes and making a difference in oncology care.
